If creativity is an inspiration, strategy is a process – a careful one that Bennett Group has got down to a science. Our DEEP DIVE® takes clients through the crucial steps needed to understand brand, services, attributes and differences. Not just from your perspective, but also from your customer’s perspective.
Uncovering information. Determining your product and service benefits. Digging into the hidden factors in the marketplace along with the psychological motivation of your customers. And, exposing your competitors’ weaknesses. These are the first steps in the process.
Now that we’ve determined your “sweet spot” and understand how it meets your customers' needs, it’s time to make educated and creative recommendations on how we’ll reach them. Trust us, we leave no stone unturned. From major market advertising and branding strategies, to grassroots community efforts and social media. And of course, our tactics come with clear deliverables and reasoning.
Now it’s time for the fun part. Creativity. Attitude. Emotion. Persuasion. It’s here where our strategy takes the form of unique approaches that our clients say separates us and them, from the competition. Ideas are king and we give you plenty of them. We're not afraid to show clients rough ideas. And, we have a rationale for every idea.
It sounds like a battle cry and it kind of is. After all, you can’t win the war if you don’t have the right weapons. Our deployment takes the form of the media plan, the promotional plan, timeframes and integrated approaches that will ensure we reach your target.
Measurement. Response. ROI. These aren’t just words we toss around, they’re goals that we deliver on. We work with clients to set objectives, understand how to measure your return on investment and help you build on success over time, learning from each effort and campaign.